Design Management

Design Management

Course outlines

A. Drawing

B. Design Principles and color theory C. Design Management and Law D. Design Leadership E. Design and Marketing F. Design research and interactive system G. Design and communication H. Case study and project works

Design: The systematic arrangement of elements is design or plan and arrangement of elements is

design.

Design should include the following things-

1. Composition-Uniform distribution of elements.

2. Elements

a.Line b.Shape c.Space d.Direction e.Size f.Texture g.Color

3. Principles

a. Balance

b.Emphasis/Proximity

c. Movement

d. Pattern

e. Repetition

f. Proportion

g. Rhythm

h. Variety

i. Unity

j. Contrast

4. Competitive (for fashion industries)

5. Socio-cultural representation

6. Social Value

7. Esthetics

Design Management:

• Design Management is a continuous process and technique which   mainly strongly dominate to develop marketing areas.

The following areas are influenced by the design management-

-Designed product -Service (to people) -To develop sales areas -Communication -Environment -Brand Identity

Objectives of Design Management

• The objective of design management is to develop and maintain a   business environment in which an organization or company can   achieve its strategic and mission goals through design and establishing   and managing an efficient and effective system.

Importance of Design management in this course:-

Elements of design

• 1. Line-The first and most basic elements of design is that of the line. In drawing line is

the stroke of the pen or pencil but in graphic design, it’s any two connecting points (Ex. Straight Line, Curved Line, Zigzag line etc). A lots of dot continuously make a line.

• 2. Shape-Shapes geometric or organic, add interests. Shapes are defined by the

boundaries which are made by lines or colors to emphasize a portion of the page. Ex. Circle, Oval, Triangle, Square, Trapezium, Diamond, Rhombus, Parallelogram, Rectangle etc.(When a line crosses itself or intersects with other lines to enclose a space, it creates a shape. Shape is two-dimensional and has height and width but no depth.)

• 3. Space-is defined as the distance or area between or around the things .

• 4. Direction-All lines have directions.

• Horizontal-suggests elements stability and tranquility. • Vertical-gives a feeling of balance, formality, and alertness. • Diagonal-suggest movements and actions.

• 5. Size-Playing with the scale and size of the objects, shapes, types and other

• 6. Texture-is the surface quality of an

elements add interest and emphasis. Size is simply the relationship of the area occupied by on shape to that of the another.

object/shape(roughness/smoothness/soft/hard/glossy etc.)

• 7. Color-is the light reflected of object. It has three main characteristics:

Hue or its name (red, Green, Blue etc.), Value (how light or dark it is) and Intensity (how bright or dull it is).

Drawing

• Drawing is the visual form of something.

Principles of Design

The principles of design describe the ways that artists use the elements of art in a work of art-

a. Balance-is the distribution of the visual weight of objects, colors, texture and    space. If the design was a scale, these elements should be balanced to make a    design feel stable. In symmetrical balance, the elements used on one side of    the design are similar to those on the other side; in asymmetrical balance, the    sides are different but still look balanced. In radial balance , the elements are    arranged around a central point and may be similar.

b. Emphasis/Proximity-is the part of the design that catches the viewers    attention. Usually artist will make one area stand out by contrasting it with    other areas. The areas could be different in size, color, texture, shapes etc.

c. Movement-is the path the viewer’s eye takes through the work of art, often to    focal areas. Such movement can be directed along lines, edges, shapes and    colors within the work of art.

d. Space-is defined as the distance or area between or around the things.

e. Pattern-is the repeating of an object or symbols all over the work of art.

f. Repetition-works with the pattern to make the work of art seem active. Repetition of elements of design creates unity within the work of art.

g. Proportion-is the feeling of unity created when all parts (sizes, amounts or numbers) relate well with each other. When drawing the human figure, proportion can be refer to the size of the head compared to the rest of the body.

h. Rhythm-is created when one more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential.

i. Variety-is the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art.

j. Unity-is the feeling of harmony between all parts of the work of art, which creates a sense of completeness.

k. Contrast-refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.

Color Theory

• In the visual arts, color theory is a body of practical guidance to color mixing and the visual effects of a   specific color combination.

There are two types of color theory, such as-

• Additive color theory or light theory of color-according to this theory primary colors are Red, Green and Blue. All these   three color combindly produce White and all the colors can be produced with the mixture of these three of the visible   spectrum. • Subtractive color theory or Pigment theory of color-according to this theory primary colors are Red, Yellow and Blue.   All these three color combindly produce Black and all the colors can be produced with the mixture of these three of   the visible spectrum.

• Color- Color is a visual form.

• Primary Color • Secondary color • Tertiary color

Three attributes of color-    01. Lightness(light vs dark or white vs Black)    02. Saturation (Intense vs dull) and    03. Hue (red, green, orange, yellow, blue or purple)

Warm vs cool colors- Achromatic color- Tints and shades: Color Harmony:

• Color Wheel: • Reactive Dyes: • Natural Dyes:

How many types of Dyes we use?

Design Leadership

• Design Leader: A marketing executive who motives buyer to fulfill   companies goal through design is known as Design Leader. • Objectives of Design Leadership:

• Design leadership stimulates communication and collaboration through   motivation, set ambitions and points out future direction to achieve long term   objectives.

Following areas are to be covered to achieve for Design Leadership-

• Design Concept-

• Elements of design • Principles of design

• Color sense-

• • • • • • • •

Reactive dyes Acid Dyes Vat Dyes Natural Dyes Pigment Dyes Primary Color Secondary Color Tertiary Color

• Materials

• • • •

Cotton Hand Loom/Power Loom fabrics Polyester/Nylon/Acrylic Viscose

• Cutting and pattern idea • Technology

• Manual or Computer aided

• Costing-Two types of costing-01. Commercial(essential) 02. Promotional

• • • • • • • • •

Material Cost Cutting and sewing cost Accessories Ironing/Finishing Packaging/Packaging for export C & F cost If others Transport If we add 20% with above all we’ll get the actual cost.

• Leading to operate other staffs • On time delivery • Innovation • Esthetical sense • Ability to do the whole things • Convincing power to buyers.